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DEANA BASS WILLIAMS
Partner
Washington, DC
QUICK FACTS
Started in journalism writing obituaries and wedding announcements for The Columbus Ledger Enquirer in Columbus, Georgia
Trusted by political leaders, Fortune 500 executives, and national non-profits for expert messaging and media strategy
Built a career from small-town newsrooms to national campaigns, shaping messages that resonate and drive impact
Three decades of experience in media management, message development, and public engagement
SERVICES
EXPERTISE
— Financial Services
— Housing & Urban Development
DEANA'S BIO
Deana Bass Williams is a nationally respected communications strategist with over two decades of experience at the intersection of media, politics, and public affairs. Her career began humbly in her hometown of Columbus, Georgia, where she wrote obituaries and wedding announcements for The Columbus Ledger Enquirer. It was in that local newsroom where she first discovered the power of storytelling — a power she has since harnessed to shape national conversations and advise some of the country’s most influential leaders.
Over the years, Deana has become a trusted advisor to elected officials, CEOs, and nonprofit executives. Her ability to navigate complex narratives and deliver clear, compelling messaging has made her a sought-after voice in moments of opportunity and crisis alike. She has served on the frontlines of political campaigns, policy battles, and major media events, helping her clients communicate with confidence and clarity.
Deana is the co-founder and principal of Bass Public Affairs, a strategic communications firm that equips leaders with the tools to build credibility, shape perception, and drive measurable impact. Through BPA, she and her team have developed and executed media campaigns that have appeared in top-tier outlets including CNN, The New York Times, Fox News, and USA Today.
In addition to her professional accomplishments, Deana is known for her deep commitment to faith, integrity, and public service. She believes that effective communication is not just about shaping public opinion — it’s about creating connection, advancing purpose, and honoring truth.
Deana holds a degree in communications and remains an active mentor to young professionals entering the field. Whether she’s behind the scenes advising a high-profile client or standing at a podium delivering a keynote, she brings a steady hand, a sharp mind, and a passion for helping others communicate with courage and conviction.
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