BPA Health Media Move of the Month
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Cigna Employs TV Doctors in New Campaign to Help Save Real Lives
The health insurance market is in flux, causing concern for consumers across the country. Some insurers, including Cigna, are requesting higher premiums on the 2017 Obamacare exchange, while others, like Aetna, are pulling out of Obamacare altogether. Cigna's new campaign doesn't have all the answers, but it's telling people -- with the help of famous TV doctors -- that they can take control of their personal health by doing one simple thing: going for annual checkups.