BPA Health Media Move of the Month 

BPA Health follows messaging and media in the health industry.  To join the conversation follow us on twitter @bpahealth. 

Cigna Employs TV Doctors in New Campaign to Help Save Real Lives

The health insurance market is in flux, causing concern for consumers across the country. Some insurers, including Cigna, are requesting higher premiums on the 2017 Obamacare exchange, while others, like Aetna, are pulling out of Obamacare altogether. Cigna's new campaign doesn't have all the answers, but it's telling people -- with the help of famous TV doctors -- that they can take control of their personal health by doing one simple thing: going for annual checkups. 

© 2020 by BPA

  • Instagram
  • White Vimeo Icon
  • White Facebook Icon
  • White Twitter Icon